Channel: Social Media Today
SMTPowerTalks is a monthly interview-centered engagement broadcast. It is a 1 hour discussion about Social Business and Social Marketing with hosts David Amerland and Alex Riecke-Gonzales.
The format drives heavy engagement in Google+, YouTube, and Twitter. The hosts and interview guest engage with all three in PR prior to the event, in real-time during, and afterwards in the text comments. The results of this effort can be seen here.
- Engagement plume is significantly higher across all engagement types compared to other 1 hour live web broadcasts.
- Increased SEO value from event and engagement locations
- Powerful Human 2 Human and One to Many evangelist outreach, audience identification, and real-time relationship building scenarios.
- 6-8 short videos
- 8-10 blog posts
- 50 minutes of podcast audio
- Numerous images
Real-time production techniques allow for more efficient editing. An entire one hour event can be repackaged, repurposed, and republished as 6-8 individual videos with 100% accurate transcripts, audio files, and any other needed media 3-6 days after the live broadcast.